Disney+ Launches Vertical Videos in 2026

Disney+ announced at CES 2026 plans to roll out vertical video content later this year, adapting to short-form viewing trends from TikTok and Reels.

This strategic shift aims to increase daily user engagement through easier browsing of clips, trailers, and dedicated shorts on the platform.

Key Details

• Launch Timeline: Vertical videos ("verts") arrive in 2026, aligning Disney+ with mobile-first consumption habits.
• Content Focus: Includes trailers, clips, and new short-form series tailored for vertical format.
• Strategic Goal: Enhances platform stickiness amid competition from social media video apps.

Broader Impact

The move positions Disney+ to capture more casual viewing sessions, potentially expanding its audience beyond traditional long-form content.

Executives highlighted this as a key evolution for fan interaction in a fragmented media landscape.

Source: [CES 2026 Disney Announcement]